However, Liv-ex has tracked some interesting changes in consumer behaviour over the past five years. Its analysts are more optimistic that Burgundy’s historical dominance may be starting to enervate.
“In 2016, white wine trade by value (including Champagne) was 99% French. Last year it was 90% and this year so far 92%,” explains Liv-ex director Justin Gibbs.
To read the article in full, click here.